America’s Swimming Pool Company Opens South Jersey Location

MOORESTOWN, N.J.  ASP – America’s Swimming Pool Company, the nation’s most recognized pool service franchise, announced the opening of its first franchise location in the state of New Jersey. ASP is a swimming pool service company that provides local swimming pool maintenance and cleaning programs, pool inspections, pool equipment diagnostics, pool repairs, pool supplies and pool renovation services. Steven Pazienza is the president and owner of this franchise location serving Burlington, Camden and Gloucester Counties.

“We are excited to expand our franchise network and add New Jersey on the map of states ASP serves,” said Stewart C. Vernon, Founder & CEO of America’s Swimming Pool Company. “We wish Steven the best as he grows the ASP brand in South Jersey.”

Pazienza is well-versed in business ownership. Not long after working in the corporate world, he realized the desire to follow his heart and use his creativity to begin a new journey as business owner. Pazienza took his passion for helping others and his entrepreneurial spirit to create the multi-unit/multi-brand franchise organization he runs today. Pazienza currently owns six service franchises in the South Jersey area, including the most recent addition of America’s Swimming Pool Company.

“We are already in the backyards and homes of thousands of people,” said Pazienza. “Once we recognized the need for reliable pool service in the communities we serve, we knew an America’s Swimming Pool Company franchise would be a great opportunity.”

Pazienza and his business partner, George Softly, spent two weeks in Pool School training at the ASP corporate headquarters in Macon, Georgia, this spring. Here they were provided hands-on pool service training, certification courses and business resources to help them feel confident as ASP owners and operators. The ASP of South Jersey franchise is now open for business and ready to take care of their customers’ pool service needs. Their experienced team is ready to exceed your expectations at a fair, fixed price.

Contact Steven Pazienza, your certified pool professional, to have your swimming pool maintained weekly, equipment repaired or replaced, or a full pool and deck renovation by visiting ASP of South Jersey.  Find ASP - America's Swimming Pool Company on Facebook @aspsouthjersey.

ASP – ASP - America's Swimming Pool Company is currently looking for qualified individuals who are ready to dive into a successful swimming pool service franchise opportunity. The company has regularly been featured on Entrepreneur’s Franchise 500 list and publicly recognized for their leadership, performance, and growth. Franchise opportunities are available in markets throughout the United States. For more information and to find an open ASP market by state, visit

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About ASP

ASP – ASP - America's Swimming Pool Company is the largest swimming pool cleaning, repair, and renovation franchise system in the nation. Founded in 2002 by Stewart C. Vernon, the company is based on the belief that by providing a higher quality pool service at a reasonable price, the brand would raise the industry standards for pool service. In 2005, ASP began franchising and now covers over 400 cities in 21 states across the nation. For more information on ASP’s swimming pool franchise opportunities, visit For more information on America’s Swimming Pool Company, visit or find us on Facebook @asppoolco.

About Authority Brands

Headquartered in Columbia, Maryland, Authority Brands, LLC is the parent company of seven leading home service franchisors, ASP - America's Swimming Pool Company, Benjamin Franklin Plumbing, The Cleaning Authority, Homewatch CareGivers, Mister Sparky electric, Mosquito Squad, and One Hour Heating and Air Conditioning. Together, these brands provide home services through more than 1675 locations operated by 920 franchise owners in the U.S., Canada, Latin America, Kenya and Indonesia. Authority Brands is dedicated to supporting individual franchisee growth through providing strong marketing, technology and operational support.