Two years after officially adding construction to its list of services, ASP - America's Swimming Pool Co. continues to expand with pool installation and renovation projects around the country. ASP franchise owners have completed close to $10 million in new pool builds to-date to help homeowners create the backyards of their dreams.
One of the nation’s leading swimming pool services franchise, ASP has doubled the number of locations nationwide installing inground concrete, vinyl and fiberglass pools, as well as luxury outdoor features.
“Our construction program is one of the fastest-growing areas of our business,” says Jimmie Meece, brand president of ASP - America’s Swimming Pool Co. “Homeowners want to turn their backyards into a resort-style experience they can enjoy year-round, and our ASP teams are delivering on that vision.”
In January 2025, Bram Schad was appointed director of pool construction to support the program’s expansion. A former ASP franchise owner in North Central Florida, Schad also brings 20 years of construction experience at his family’s roofing business to this national leadership role. He is focused on providing tools and training that enable ASP franchisees to deliver turnkey service, from custom pool builds to long-term maintenance.
According to Schad, backyards have become a true extension of the home. Current trends focus on creating multifunctional spaces that balance family fun with wellness benefits and eco-friendly design. “Rectangular and infinity pools with sleek lines are in demand, as well as spillover spas, tanning ledges, fire bowls and low-maintenance materials like artificial turf and decking,” Schad says. “Many people are also choosing to remodel or upgrade existing pools, incorporating smart and energy-efficient features like LED lighting, solar heating and water-saving systems.”
He adds that some homeowners are willing to invest in backyard transformations that rival high-end resorts. Using a design program like Pool Studio, clients can now visualize their projects in detailed 3D renderings before construction begins. “Staycations are taken to the next level when you have a luxury escape in your own backyard,” adds Schad.
ASP has developed new resources and add-on opportunities for its construction program over the past two years, entering into key collaborations with industry players like Latham for fiberglass pool installations and Universal Rocks for rock features. Additional corporate resources include Imagine Pools, RENOLIT, Florida Engineering, Only Alpha Pool Products, McEwen Industries, The Little Pool Co. and Plungie. Plans for 2026 include introducing an advanced Pool Construction tool to the ASP website. This invaluable resource will take homeowners through the initial planning steps and connect them with the local ASP franchisee who can help make their backyard pool dreams come true.
To learn more, visit asppoolco.com.