About ASP - America's Swimming Pool Company of South Jacksonville

Your South Jacksonville Pool Care Specialists

At ASP - America's Swimming Pool Company of South Jacksonville, we believe pool ownership should be simple, enjoyable, and stress-free. Your pool is where family gathers, friends connect, and memories are made. Our job is to keep it clean, balanced, and ready whenever you are.

As a locally owned and operated business, we are proud to serve homeowners throughout Jacksonville’s Southside. We combine professional standards with the personal attention you expect from a company that truly cares about the community it serves.

Built on Experience and Local Knowledge

Since 2002, ASP has focused on one clear mission: making pool ownership easier for families. Here in South Jacksonville, we carry that mission forward with dependable service and clear communication.

We understand the unique challenges of maintaining pools in Northeast Florida. High humidity, frequent summer storms, heavy pollen, and hurricane season all impact water chemistry and equipment performance. Because we live and work here, we know how to adjust care throughout the year to keep your pool protected and performing its best.

What Makes Us Different

Professionally Trained Technicians

Our technicians are trained in water chemistry, equipment diagnostics, and preventative maintenance. We focus on doing the job right and identifying small concerns before they turn into costly repairs.

Clear, Technology-Driven Communication

After every visit, you receive a detailed digital service report with photos, chemical readings, and notes. You always know exactly how your pool is doing.

Honest, Straightforward Service

We offer transparent pricing and only perform work you approve. No surprises. No unnecessary upselling. Just reliable recommendations you can trust.

Committed to Our Community

We are proud to serve South Jacksonville and build long-term relationships with the homeowners who trust us with their pools. We are also proud to support clean water initiatives through ASP’s Clean Water Matters® partnership, helping expand access to safe water beyond our own community.

Request service online or call (904) 594-2648 today and let ASP take care of the rest!