America’s Swimming Pool Company Expands in Florida with Fort Myers Location

Mike Keller Owner of ASP Fort Myers by Swimming Pool

America’s Swimming Pool Company Expands in Florida with Fort Myers Location

Providing High-Quality Pool Service to Homeowners and Commercial Properties in Lee County

Fort Myers, FL – America's Swimming Pool Company (ASP) announced the opening of a new location in Fort Myers, Florida. Owner and operator, Mike Keller, provides swimming pool maintenance and cleaning programs, pool equipment diagnostics, and pool supplies to Fort Myers, Sanibel, Fort Myers Beach, and the surrounding areas.

“After spending years in a sales career, I am excited to utilize my skills in my own ASP business,” said Mike Keller. “A goal of mine as a new franchisee is to not only provide excellent pool service to the local community but also job opportunities that can provide the chance for future employees to excel in their careers.”

Mike has been surrounded by a similar service industry, as he spent 25 years climbing up the corporate latter at a fence industry company in his home state of Pennsylvania. After determining it was time to venture to a warmer climate, Mike made Florida home in 2014. About one year ago, Mike and his wife Nicole, decided to test the waters and search for business ownership opportunities. Attracted to the franchise structure of America’s Swimming Pool Company, they then made the transition from residential and commercial fencing to the pool industry.

“We are excited to expand our presence in Florida and consider the state to be a key territory for ASP,” said Stewart Vernon, COO and founder of America’s Swimming Pool Company. “With an abundance of backyard pools in the region, we have seen great success for our franchisees in the Southeast region.”

For more information on ASP - America’s Swimming Pool Company of Fort Myers, please visit their website at call (230) 319-4427, or email Follow them on Facebook @aspfortmyers.

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About America’s Swimming Pool Company (ASP)

ASP is the largest swimming pool cleaning, repair, and renovation franchise system in the nation. Founded in 2002 by Stewart C. Vernon, the company is based on the belief that by providing a higher quality pool service at a reasonable price, the brand would raise the industry standards for pool service. In 2005, ASP began franchising and now covers over 400 cities in 22 states across the nation. For more information on ASP’s swimming pool franchise opportunities, click here. For more information on ASP - America's Swimming Pool Company, visit the website or follow us on Facebook @asppoolco.

About Authority Brands

Headquartered in Columbia, Maryland, Authority Brands, LLC is the parent company of seven leading home service franchisors, America’s Swimming Pool Company, Benjamin Franklin Plumbing, The Cleaning Authority, Homewatch CareGivers, Mister Sparky electric, Mosquito Squad, and One Hour Heating and Air Conditioning. Together, these brands provide home services through more than 1675 locations operated by 920 franchise owners in the U.S., Canada, Latin America, Kenya and Indonesia. Authority Brands is dedicated to supporting individual franchisee growth through providing strong marketing, technology and operational support.


Stephanie Fritz

478-254-4495 EXT. 113 (Office)