ASP – America’s Swimming Pool Company Announces Franchisee of the Year

Former Pool Industry Veteran Named Awarded For Accelerated Growth in 2011

Macon, GA – Over the past few years, creating a thriving business model and investing money to increase sales is almost unheard of in this economy. However, one Dallas business owner/operator, Herschel Forester, took that chance and accelerated his business tremendously over the course of 2011. Just one year ago, Forester went from being the sole owner for Forester Pool Service in Dallas to converting his existing pool service company to ASP - America's Swimming Pool Company, the nation’s largest swimming pool maintenance and repair franchise.  Change came after Forester realized it was time for improvement after having stagnant growth for a few years. Today, ASP is proud to announce Forester the Franchisee of the Year in 2011 for his excellence in procedures and execution over the past year.

Forester, who has been a lifelong resident of Dallas, started maintaining pools as a side job during college to make some extra money while he earned his degree in marketing and management. Developing a keen understanding of the industry, Forester opened Forester Pool Service in 1992. After growing the business for nearly 20 years, he saw sales plateau. By January of 2011, the decision was made to convert Forester Pool Service into ASP of Dallas to implement further training for employees and smoother operations.  The result was a lower cost of goods, a larger network of support and ultimately growth in overall sales.

“In my 20 years in business, I felt like I created a quality business, but I truly believed the potential was there to take an even larger market share. That is where ASP helped me grow,” said Forester. “I am proud to be named Franchisee of the Year as a testament toward all of the change we have implemented over last 12 months.”

In addition to the tremendous sales growth, Forester has become one of the largest ASP locations in the country and will only continue to grow. President and CEO, Stewart Vernon, believes it’s because of leaders like Forester that continue building the ASP franchise year after year and contribute to the evolution of the brand.

“Herschel has been a tremendous addition to the ASP family and a strong leader in expanding our brand throughout the state of Texas,” said Vernon. “His success over the course of 2011 has demonstrated his passion and drive for the brand and this conversion will accelerate his growth in the entire marketplace. We are truly excited to see his success in 2012.”

With the support of ASP, Forester has expanded the services he offers and focuses on both commercial and residential pools. ASP of Dallas is committed to serving the swimming pool needs of the Dallas, Addison, Allen, Carrolton, Plano, Garland, Richardson, Rowlett, Mesquite and Celina, Texas.

“Over the next year, we are going to further organize the business and plan to continue developing the level of professionalism we bring to every job,” said Forester. “We are excited to see our growth and are planning on bringing further awareness of the ASP franchise in Dallas to help meet the rising demand for quality service throughout the area.”

ABOUT ASP - America's Swimming Pool Company:

ASP - America's Swimming Pool Company, the Nation’s most respected swimming pool maintenance and repair franchise, was established in 2001 by Stewart Vernon of Macon, Georgia. The company was built on the belief that providing the highest-quality pool maintenance with competitive pricing and a high level of dependability will attract customers. Since 2005, ASP has expanded into 93 territories in the Southeast, servicing over 175 cities and nine states across the country. At this point, the company manages over 60 million gallons of water per week and renovates or remodels more than 250 pools each year. For information, please visit