ASP Pool Cleaning Services Goes Totally Pink for Breast Cancer Awareness Month

ASP staff dressed in pink

Residents across the country may spot ASP - America's Swimming Pool Company Franchise operators and their vehicles donning pink to support Breast Cancer Awareness Month.

ASP - America's Swimming Pool Company announced today a company-wide effort to increase breast cancer awareness and emphasize the importance of early detection among clients and the public. The swimming pool franchise corporate office and independent franchise owners will be trading in their clean white look to sport branded pink polos, and service fleet vehicles will also feature breast cancer reminders.  The goal is to motivate ongoing early detection efforts, as well as encourage ongoing support for breast cancer research.

“Breast cancer has become a disease that dominates too many lives, and has caused too many painful memories for many of our staff, franchisees, clients and vendor partners,” explains Jef Flournoy, ASP Vice President of Franchise Development.  “I lost my own step-mom to the ill-fated disease almost 15 years ago, and vividly remember those painful final days.  Our team made a collective decision to choose breast cancer awareness as a cause close to our hearts.”

The American Cancer Society reports that one of every eight women in the United States born today will develop breast cancer in their lives.  Early detection efforts, along with continued research on prevention and treatment, are more critical than ever.  The ASP team wishes to honor the courageous people who have battled with breast cancer while using their mobile team of 325 swimming pool franchise operators and employees across 20 states to help raise visibility in the cities they serve.

“It is with a great pride that our team here in Macon strives to bring more awareness to this ill-fated disease during the month of October,” says Tom Swift, President, and C.O.O. of ASP - America's Swimming Pool Company.  “We hope that seeing all of our teams and trucks in pink will remind residents across the country to focus on early detection, support ongoing research, and honor the brave individuals who must fight this disease.”

As researchers continue their work on breast cancer prevention, diagnosis, treatment, and cures, individuals can also make a difference.  Family members can remind each other about the importance of early detection, many can participate in awareness walks, and those with the means can financially support ongoing research.  Everyone can provide support and encourage those who are suffering from the disease, and their families.

“We think about the great Jim Valvano and his inspiring words,” explains Stewart Vernon, Founder, and C.E.O. of ASP, “‘Cancer can take away all of my physical abilities. It cannot touch my mind, it cannot touch my heart, and it cannot touch my soul.’  This is the message ASP wants to share with the cities we serve.”

About ASP
ASP - America's Swimming Pool Company is the nation’s largest swimming pool service, maintenance, and repair company, leading the industry with a highly trained team of pool service professionals across 20 states.  The company services 100 million gallons of water in commercial and residential pools in over 200 cities throughout the country.  ASP is committed to providing more professional, reliable, affordable pool service and has earned the trust of pool owners across the nation.  For more information, please visit or