Management
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Stewart C. Vernon – Founder and Chief Executive Officer
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Thomas P. Swift, Jr. - President and Chief Operating Officer
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Jimmie H. Meece - Vice President / Franchise Operations
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M. Kevin Noggle - Vice President / Technical Operations
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Stewart C. Vernon
Founder & CEO
ASP – Americas Swimming Pool Company
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Stewart Vernon is the Founder and CEO of ASP – America’s Swimming Pool Company,
the nation’s largest swimming pool cleaning, repair, and renovation franchise system.
Vernon, as the company CEO, is responsible for the day to day operations of the
franchise company, which include Public Relations, brand management, vendor relationships,
financial planning and strategic oversight of his staff. Vernon also serves currently
as the CFO of the company.
Founded in Macon Georgia in 2002, the business was born out of the need to provide
a higher quality swimming pool company to customers in Vernon’s home town. Upon
launching the business and experiencing rapid growth at the flagship location in
Macon, Ga., Vernon looked for a way to expand both the business model and the ASP
brand.
In 2005 ASP Franchising, Inc was formed, and the company had its first two franchise
owners in place. Vernon and his company quickly began to fill a void in the swimming
pool service sector. The model for franchise expansion was built by partnering with
business minded individuals who wanted to start their own venture, needing a business
road map to follow. As the franchise model expanded its training, its support, and
its brand, the reach of the company expanded…and the Southeast was no longer its
boundary. Currently ASP has 59 Franchise Partners who own and operate more than 124 franchise territories in thirteen states.
ASP has become a leader in the swimming pool arena, while also rising in the ranks
of the national franchise spotlight. In 2010 ASP’s success was recognized by its
induction into the rankings of Entrepreneur Magazine’s Top 500 Franchise List, placing
number 468. In 2011 the company was again recognized and named to Entrepreneur Magazine’s
“Top 100 Fastest Growing Franchises “. Most recently, with ASPs continued growth,
they have moved up 200 spots on the Entrepreneur 500 List, ranking number 238 nationally.
Vernon not only devotes his time to ASP, but also to his community, by serving on
various local boards. In 2012 Vernon sat on the boards of the Macon Ga. Chamber
of Commerce, the Macon Ga Better Business Bureau, the Central Georgia Children’s
Hospital, and the Macon Rescue Mission.
Mr. Vernon holds a Corporate Communications degree from the College of Charleston.
He is married to Shannon Vernon, and they have two children: Stewart Jr, and Sloan.
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Thomas P. Swift, Jr., JD, LLM, CFP®
President and Chief Operating Officer
ASP – Americas Swimming Pool Company
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Thomas P. Swift, Jr. is our company's President and Chief Operating Officer, positions
he has held since January 2009. Mr. Swift is also the owner of an ASP franchise,
located in Warner Robins, Ga, a position he has held since 2006. Prior to 2006,
Mr. Swift was a corporate tax attorney for James, Bates, Pope and Spivey, LLLP,
specializing in corporate tax and estate tax planning. Mr. Swift has earned his
Juris Doctorate, a master's degree in tax law and a certified financial planner’s
license.
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Swimming Pool Franchise • Swimming Pool Franchise Company • Swimming Pool Franchise Opportunites •
Pool Franchise
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